When approached by the 5AB Plaza team, the project was in its infancy and looking to create a brand image to represent a retail/office plaza serving as a central hub in Surrey – Newton.
We aspired to create a brand identity that would establish a strong connection between the brand, and the cultural roots implied by the name. For those unaware, the name 5AB (Punjab) translates to ‘the land of the 5 rivers.’ Acknowledging this, we created an aesthetic, yet simplistic map of the 5 rivers as our primary emblem of the brand.
Signage visibility was a primary focus for the 5AB Plaza project to ensure that pedestrian and vehicle traffic were exposed to physical marketing. We designed eye-catching fencing to draw attention to upcoming project, to ensure it gained traction during the pre-sale phase.