We did



November 2021

Branding with depth.

Kai is a plumbing fixture manufacturing company. The objective was to create an identity that is polished with a little hidden treat for those who catch it. Our team went above and beyond to create a branding ecosystem that would provided an experience with depth in all of its different applications.

Typography and colors

We chose a palette of very true blues to accompany the Kai brand. The bold and eye-catching typography with its modern finish fits perfectly with the vibrant blues that hold true to the industry within which it operates.

It’s Wavy.

The water drop hidden within the “a” in Kai is complemented by the wave pattern that goes along with it. The visualization of water in many different forms is a strong part of the brand visuals for this plumbing parts company.